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Tuesday, November 2, 2010
Monday, November 1, 2010
Examples of successful e-marketing
A great example of the impact that is capable from eMarketing is Blendtec.
They released a series of you tube video's showing the power of their blender.
Even though they released will it blend - iphone 3 years ago, people STILL talk about it today!
Over 9 million people have viewed the original iphone you tube video alone.
Other companies have since tried releasing similar video, but people in some weird way see them as 'copying' what Blendtec have already done and have a strange inside belief that Blendtec will still do it better.
THIS is successful marketing.
Ford on Facebook
Not surprisingly - McDonalds even ...
Why do companies engage in this kind of marketing?
They released a series of you tube video's showing the power of their blender.
Even though they released will it blend - iphone 3 years ago, people STILL talk about it today!
Over 9 million people have viewed the original iphone you tube video alone.
Other companies have since tried releasing similar video, but people in some weird way see them as 'copying' what Blendtec have already done and have a strange inside belief that Blendtec will still do it better.
THIS is successful marketing.
Ford on Facebook
Not surprisingly - McDonalds even ...
Why do companies engage in this kind of marketing?
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